In the ‘96 presidential primaries, Evers airlifted crates of Florida oranges into a New Hampshire blizzard in a vain attempt to squeeze out a bigger turnout for Lamar Alexander. The sugar industry hired Evers’ firm in ‘96 to kill a measure that would have levied a tax on sugar grown in the Everglades in order to pay for the restoration of this unique wetlands. The industry’s $24 million campaign to defeat this initiative, which was headed by sugar executive Pioneer J. Nelson Fairbanks, was the most expensive political campaign in Florida’s history.