Rogich is a political and PR consultant who advised ex-President Reagan and President Bush. Rogich devised the Bush ads that prominently featured a ridiculous Michael Dukakis cruising in a tank. President Bush appointed Rogich as his ambassador to Iceland, but recalled him in a failed effort to save his ’92 reelection campaign. Ex-heavyweight champ Mike Tyson also hired this former state boxing commissioner to burnish his image after biting Evander Holyfield’s ear in a match. Rogich himself needed a little image polish in April 2000 after the Las Vegas City Council ignored the advice of its own lawyer and voted to approve a controversial liquor permit for a property Rogich owned. With the liquor license, Rogich’s property was worth $3.5 million because it could be used as a topless bar; without the license it was worth perhaps $2 million. Rogich is a consultant to several of the council members who tossed the topless-bar premium his way. Critics said his political influence induced the council to override zoning restrictions that prohibit bars from being within 1,500 feet of a school or another bar.